Internal doc — CEO/CTO. Tool/competitor columns combine the original notes with 2026 market research (new entrants included). Last updated June 28, 2026.
| # | Job-to-be-Done | Tools / competitors doing this job |
|---|
| 1 | Find a problem worth solving | ChatGPT, Reddit, X, Google, Google Trends, Exploding Topics |
| 2 | Validate people actually care | Typeform, Tally, Calendly, User Interviews, Maze |
| 3 | Understand competitors | Google, Similarweb, Ahrefs, G2, manual research |
| 4 | Define ICP | ChatGPT/Claude (GPT), Notion, Miro |
| 5 | Decide MVP scope | Notion, Linear, ChatGPT/Claude |
| 6 | Design product (UI) | Figma, v0, Relume, Magic Patterns, Banani, Google Stitch, Balsamiq |
| 7 | Build MVP | Cursor, Claude Code, Lovable, Bolt.new, Replit Agent, Base44, Mocha, Dyad, v0 |
| 8 | Deploy | Vercel, Railway, Fly.io, Coolify, Netlify, Render |
| 9 | Create landing page | Framer, Webflow, Carrd, Playcode, Unbounce, Typedream, Readdy, Wix Studio |
| 10 | Collect emails | Beehiiv, Mailchimp, ConvertKit, Loops, Customer.io |
| 11 | Launch | Product Hunt, Hacker News, Reddit, X |
| 12 | Create content | ChatGPT, Claude, Buffer, Typefully, Jasper |
| 13 | Find first customers | Apollo, Clay, LinkedIn Sales Navigator, Origami, Leadsforge, Cleanlist |
| 14 | Send outreach | Lemlist, Instantly, Smartlead, Saleshandy, Snov.io |
| 15 | Talk to users | Zoom, Google Meet, Calendly |
| 16 | Collect feedback | Discord, Canny, Featurebase, Frill, Upvoty |
| 17 | Prioritize improvements | Linear, Notion, Productboard |
| 18 | Repeat until PMF | Everything above, cycled |
| # | Job-to-be-Done | Tools / competitors doing this job |
|---|
| 1 | Understand business health | GA4, PostHog, Stripe, Mixpanel, Amplitude |
| 2 | Understand users | Hotjar, PostHog, support tickets, FullStory |
| 3 | Prioritize roadmap | Linear, Jira, Productboard, Aha! |
| 4 | Ship faster | Cursor, Claude Code, Lovable, Bolt.new, v0 |
| 5 | Generate more leads | Apollo, Clay, ZoomInfo, Cognism, Amplemarket |
| 6 | Improve outbound | Lemlist, Instantly, Smartlead, Saleshandy |
| 7 | Improve website conversion | Framer, Webflow, Hotjar, Unbounce |
| 8 | Improve onboarding | PostHog, Mixpanel, Pendo, Appcues |
| 9 | Produce marketing | Jasper, ChatGPT, Claude, Copy.ai |
| 10 | Schedule content | Buffer, Hypefury, Publer, Typefully |
| 11 | Email existing users | Beehiiv, Customer.io, Klaviyo, Loops |
| 12 | Run ads | Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads |
| 13 | Improve retention | Intercom, Customer.io, Vitally, ChurnZero |
| 14 | Customer support | Zendesk, Intercom, Crisp, Help Scout, Gleap |
| 15 | Hiring & operations | Notion, Slack, ClickUp, Rippling, Deel |
| 16 | Scale sales | HubSpot, Attio, Pipedrive, Salesforce, Folk |
| Job family | From Scratch version | Existing Business version | Common tools across both |
|---|
| Build / ship product | Build MVP | Ship faster | Cursor, Claude Code, Lovable, Bolt.new, v0 |
| Find / generate leads | Find first customers | Generate more leads | Apollo, Clay |
| Outbound outreach | Send outreach | Improve outbound | Lemlist, Instantly, Smartlead, Saleshandy |
| Content creation | Create content | Produce marketing | ChatGPT, Claude |
| Roadmap prioritization | Prioritize improvements | Prioritize roadmap | Linear, Notion, Productboard |
| Feedback / understanding users | Collect feedback | Understand users | PostHog, Canny/Featurebase-style boards |
| Relationship management | (implicit — tracked via outreach tools) | Scale sales | HubSpot, Attio, Pipedrive |